Why CFPI?


Cloud Focus Partner Initiative

Successful cloud partners are those who see big potential in the market, understand the need to drive demand differently and the need for differentiation. To achieve competitive advantages, these successful cloud partners leverage advanced tactics to build, accelerate and close pipeline, as well as to retain existing customers.

To support our partners ‘success in the cloud, SAP created the Cloud Focus partner initiative to develop and deploy business critical services for all phases of the customer life cycle. These services span the areas of demand generation, deal closing, upselling and customer retention.

The SAP Cloud Focus partner initiative provides a variety of tailored, high-touch services, specially formulated for SAP partners advancing on the cloud journey, to scale our joint success.

Cloud Transformation Success

The SAP Cloud Focus partner initiative was launched to support SAP partners in building successful cloud business. We help our Cloud Focus partners to develop 100% Cloud DNA by focusing on:


Winning net new names

Converting On-Premise Installed-Base to Cloud

Transforming business with RISE with SAP

Exclusive High-Value Services

Our Cloud Focus partners receive exclusive access to services curated in the House of Services. These services were specifically designed to accelerate our partners’ cloud business, regardless of where they are on the journey to the cloud.

- 30+ exclusive cloud services
- Line of Business focused
- Spanning across our operating model LACE (Land, Adopt, Consume, Expand) to support partners in managing a customer-centric buying journey.

Exclusive High-Value Services

Our Cloud Focus partners receive exclusive access to services curated in the House of Services. These services were specifically designed to accelerate our partners’ cloud business, regardless of where they are on the journey to the cloud.

- 30+ exclusive cloud services
- Line of Business focused
- Spanning across our operating model LACE (Land, Adopt, Consume, Expand) to support partners in managing a customer-centric buying journey.

Become an Intelligent Enterprise Partner

"As the first IE Partner Ambassador worldwide, I am happy to share my very exciting, educational and important experiences from the program. The program and what I have learned has helped me grow with our customers during the year. The customers with their challenges could also benefit from my learned knowledge and methodology from the program. I can only recommend it to everyone."

Thomas Neuhaus
Head of Digital Consulting
AGILITA AG

Fresh Faces – Consultant Recruiting Program

“The great thing about Fresh Faces is that we’ve only met candidates who are really interested in SAP and very keen to work in this environment as a consultant. This saved us a lot of time and we moved very quickly from getting to know the top talent to soon preparing their contracts. We will certainly take part in the initiative again in the future.”

Carina Rauscher
Employer Brand Manager
All for One Group

Cloud Value Selling Coaching

“With the substantial tool SAP Value Lifecycle Management and his suggested KPIs, based on benchmarks as well as on the customers own figures, you have a good base to get in discussions with your prospective or customer. On one hand the SAP VLM gives you fact based and solution specific arguments, which you can use during the sales cycle and on the other hand the customer get also commercial secureness by the outlook of a certain return on investment.”

Johannes Preiß
Senior Sales Director
B4B Solutions GmbH

Excellent Partner Experience

The Cloud Focus partner initiative takes our partners’ experience to new heights. We realize that an excellent partner experience is required to create strong customer experiences. With that in mind, we have developed tools to ensure a seamless engagement experience for our Cloud Focus partners.

- Partner engagement platform and services handbook
- Cloud community on LinkedIn
- Exclusive access to SAP experts, resources and events

Excellent Partner Experience

The Cloud Focus partner initiative takes our partners’ experience to new heights. We realize that an excellent partner experience is required to create strong customer experiences. With that in mind, we have developed tools to ensure a seamless engagement experience for our Cloud Focus partners.

- Partner engagement platform and services handbook
- Cloud community on LinkedIn
- Exclusive access to SAP experts, resources and events

SAP CFPI · 2021: A New Era of Partnerships and Growth

Contact the SAP CFPI team!